CRYSTAL HEAVEN LONDON - GAIA AW25
For Crystal Heaven London’s AW26 collection, GAIA, the campaign centred on an ethereal, enchanted forest narrative, capturing femininity through the idea that “she is a reflection of nature.” The creative balanced story-led visuals with commercial clarity, ensuring the world felt immersive without distracting from the product.
This allowed new audiences to connect emotionally while keeping the jewellery at the forefront. The result was the brand’s most successful campaign to date (April 2026), delivering +158% email revenue, +37.5% sales growth, and three sell-outs within five hours.
BOSS SEA - BRAND GUIDELINES
For Boss Sea Yacht Ibiza, a social-first proposal deck was developed to introduce the brand into the high-end charter space ahead of its 2026 debut. Working ahead of the yacht’s transformation, AI-generated imagery was used to craft a refined visual world, offering a first expression of the brand before its physical form was realised. The project established a distinct tone of voice and elevated visual identity, laying the foundation for a launch rooted in modern luxury.
LEAGUE CAMPAIGN
For Dés Vu’s May 2024 launch, LEAGUE marked the brand’s entry into a new category, reinterpreting vintage football culture through a modern streetwear lens. The campaign was strategically timed alongside the UEFA European Championship, leveraging the heightened cultural relevance to drive momentum across social and email.
Creative direction focused on nostalgia-led storytelling, capturing the energy of classic football fandom while maintaining a clean, contemporary aesthetic across campaign visuals and e-commerce. The result: the Football Tee sold out in two minutes, with 60% of the collection sold within the first seven days, demonstrating the impact of aligning cultural moments with considered creative execution.
PARADISO CAMPAIGN
For Dés Vu’s Summer 2024 release, PARADISO captured a season of carefree days and sun-soaked nights, defined by bold colour and effortless styling. Launched alongside the brand’s first trip to Ibiza, the campaign embraced a playful, stripped-back energy, introducing a lighter, more expressive side to the brand. Shot on location, the creative leaned into spontaneity and character, with visuals, social and e-commerce designed to reflect the free-spirited rhythm of summer.
BEAUTY SLEEP CAMPAIGN
For Dés Vu’s Christmas 2024 campaign, the introduction of pyjamas and dressing gowns marked the brand’s first move into gifting, reimagined through a lens of nostalgic 90s charm and a soft, whimsical cottage aesthetic.
The creative direction centred on dreamlike escapism, blending comfort with understated elegance to evoke a sense of familiarity and warmth. Across campaign visuals, social, e-commerce and email, the experience was designed to feel intimate, nostalgic and effortlessly indulgent.
FARM HOUSE CAMPAIGN
Stepping into 2025, Dés Vu introduced a new chapter, shifting towards a more lifestyle-led offering, with pieces designed to feel both personal and inclusive. The launch of Farm House marked the introduction of new product categories, expanding the brand’s visual and commercial landscape. For the first time, e-commerce was shot entirely outdoors, bringing a fresh sense of depth and authenticity to the collection while redefining the brand’s digital presence.
CRYSTAL HEAVEN LONDON - VALENTINES
For Crystal Heaven London's Valentine’s campaign, the narrative shifted away from traditional gifting, reframing the moment as an expression of self-love rather than external validation.
The creative direction built a soft, feminine world, layered in baby pink tones and indulgent, sensory details, jelly, cherries, whipped textures, to evoke a sense of nostalgia and quiet indulgence.
Beyond the visuals, the campaign was grounded in real community voices, exploring what self-love looks like in practice, boundaries, stillness, and romanticising everyday life. The result was a campaign that positioned the product not as a gift for others, but as a choice to prioritise yourself.